Social networking sites, such as Facebook, Twitter, and LinkedIn, allow people to communicate and share information with others based on different types of networks. These networks are typically centered on some sort of relationship type. LinkedIn, for example, focuses on building a professional network of colleagues, former co-workers, and other work-related relationships. Facebook, on the other hand, is more open and allows for the creation of a variety of networks, such as families, schools, businesses, causes, groups, cities, or some other relationship category.
Millions of people visit these social networking sites on a daily basis to see what’s new in the lives of their network friends. They post updates and photos to show others know what’s going on in their own lives, in hopes that they will receive some sort of recognition for their post. Social networkers thrive on comments, status updates, new photos, and other conversational information PMP certification . They love feedback and love be recognized for their accomplishments and social networking sites allow them to do this quickly and easily. And it’s for this very reason that Facebook now surpasses Google in the number daily visits it receives.
Here’s the problem. Facebook, LinkedIn, Twitter, and other social networking sites, as great as they are, don’t provide the tools needed to effectively manage projects. Executives can’t use Facebook to organize multiple projects, identify potential risks, and manage resources. Project managers can’t simply post an update or send out a Friend Request to keep projects on time and under budget. Managers need a robust tool that allows them to plan projects, identify tasks, monitor schedules, allocate resources, manage documents, improve processes, collaborate with co-workers, and manage the thousands of other little assignments needed to successfully complete a project.
So what does all of this have to do with project management? Well, to start with, projects require project teams and teams are a form of relationship. In the same way that Facebook organizes networks on a common cause, a project organizes a team on a common cause; i.e. to complete the project. The same people that use Facebook or Twitter at home are the same team members that come to work everyday. They want to be recognized for their accomplishments, feel like their contributing to the cause, and be able to collaborate with their co-workers.