As a web hosting service provider, you are in a position where many will people will come to depend on you to provide the most reliable and dependable service with the least amount of headache and hassle possible. Whether your clients needs are relatively modest, such as a small hobbyist web site or more complex such as a large online merchandising web site with customers from all over the world, it is only natural that they expect to have whatever content that they wish to host be available and readily accessible to their respective customers as often as possible. Downtime or inaccessible sites are major hindrances, never mind that such occurrences are often largely out of your control. As far as web-hosting services are concerned any unresolved technical issues will reflect poorly upon your service.
These increasingly demanding expectations of clients are only natural given that there is an absolute wealth of web hosting service providers and resellers on the market today. The competition is absolutely fierce and as a result customers have come to expect only the best service from whatever web hosting company that they sign up with more info here. How then do you stand out from the morass of similar looking web hosts many of whom offer pretty much the same basic services? Well, one of the ways that you can dramatically improve your reputation for excellent and reliable service is by reselling dedicated server web hosting as opposed to shared server web hosting.
A dedicated server web hosting service at its most basic is defined simply as one computer with its own web server software and preferably a fast connection to the internet dedicated solely for use by one customer. This entire web server, hardware and all, is typically housed in the premises of the main web hosting service provider. As a dedicated server web hosting service reseller, you do not actually have to own and maintain this equipment. Instead you enter into an arrangement with the primary web host in which you sell a dedicated web server package to your own clients and any content that they wish to have on view on the internet is contained in the servers of the primary provider. The process is largely transparent; as far as your customers are concerned they are leasing the web server space directly from you and the primary web host service provider does not have to enter into the picture at all. In fact many–if not all–of your customers will not even be aware of the existence of the primary web hosting service provider unless you wish them to be.
How then does a dedicated server web hosting service differ from a shared server web hosting service? Well, the most obvious benefit is that since they will not have to fight for bandwidth and processor cycles with other customers, they can be assured of faster access times with fewer incidences of down time. Furthermore, because they are the sole “occupants” of this server, it will be easier to track down rogue code that can cause some technical problems. Make no mistake, search engines are a critical component of the internet. Pew Research reports over 90% of users find what they are looking for when using a search engine. If you marketing plan didn’t already include discovering existing information about your products/services and competitors in the search engines, it’s time to think that one over again.
Reputation management is mission critical to every online businesses. It is woven into the fabric of all search engine optimization and search engine marketing strategies. There is no canned approach to this one and it cannot be purchased off the shelf. While you mission statement lays out your objectives, your reputation management plan displays the context of your mission statement.
It is impossible to control all the variables that make your web reputation. Here is a true story about a reputation that was sunk overnight. Ryan worked 100 hour weeks for a year and a half to have his Gourmet Gift Baskets soaring as the third largest player in that niche. Then, one day, he woke and found Google, the source of 80 percent of his company’s revenue, had banished his site from its search results. He had been doing “acceptable” practices, he thought, in his marketing efforts. Unknown to him, Google instituted a change in its’ software that downgraded pageranks for web sites using those “acceptable” practices. He learned the hard way about staying on top of his web reputation.